Key findings of the report
1.Active usage of the major, global social platforms is growing worldwide with mobile being the key driver.
2. Google+ remains the second most actively used social network with 318.4 million active users in 31 markets
3.Emerging platforms have experienced notable growth in popularity since Q2 2012 with Pinterest and Tumblr being currently the fastest growing global social media.
5.Emerging markets remain more active on social networks compared with developed countries. In Q2 2013 South Africa had the highest proportion of active Facebook users: 68%.
6.Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter which is used by 94 million active Twitter to share photos compared to 140 million on PC. This is the highest proportion of mobile vs. PC photos sharing of any social network.