Now, access political candidate fighting election with push of a call on your mobile phone free of cost. In run up to upcoming general elections in India, New Delhi based Association for Democratic Reforms (ADR) and Facebook, social media giant have joined hands to provide citizens up-to-date candidates’ information on the mobile phone in an easy and an accessible way.
The information will be available on upcoming state assembly elections and Parliamentary (Lok Sabha) Elections to help voters make an informed choice.Voters In India will now be able to access election candidates’ criminal, financial, educational, professional etc. information directly on their mobile via Facebook using Unstructured Supplementary Service Data (USSD). USSD is a technology that helps people access facebook on phones without Internet. USSD is a technology that all GSM phones (over 90% of all phones today) across prices and complexity are equipped with. USSD allows text experiences on phones that are richer than SMS and cheaper for the user than mobile Internet.
How to access the information on election candidates for free-
Access to information has never been simpler, faster and cheaper — all users have to do is dial *325# from their mobile to access Facebook and select the election menu (option 6) or directly dial *325*35# to access the election menu for no charge.
According to a press release issued by ADR, Voters will be able to know the poll worthiness of candidates — their educational, criminal and financial information — at their fingertips and choose wisely. Simply voting in an uninformed manner is not enough, citizens need to make an informed choice.
The press release quotes Ankhi Das, Director of Public Policy, Facebook India, said, “Over 82 million Indian citizens access Facebook regularly, and an increasing number of users access the platform on mobile. Our goal is to enable citizens to get involved in issues of governance. We are delighted to collaborate with ADR on this important initiative.”
The USSD election feature will allow citizens to access information more easily and will enable them to make an informed choice.
-with inputs from ADR press release.