Social media in India is an evolving trend, and this general elections result might start a new discourse for elections to come. However, it will be interesting to wait and watch, whether the popular online sentiments, and the millions likes, thousands of share and million tweets can translates into REAL VOTES .
This General Elections 2014 in India is going to be a litmus test for Social Media too, other than the traditional political rhetoric . The expansion & reach of social media platforms have grown phenomenally in last five years in India. In General Elections, held in year 2009, social media has no influence & reach . In General Election in 2014, social media is buzzword among politicians and electorate alike. For many of the electoral battle in urban India, Face book likes and Tweets will be a deciding factor in winning or losing of a candidate.
According to a report published in April 2013 by the Internet and Mobile Association of India (IAMAI) and the Mumbai-based Iris Knowledge Foundation, Face book users will “wield a tremendous influence” over the results of the polls in 160 social media sensitive constituencies of India’s 543 parliamentary constituencies.
The two popular social…
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