India Witnesses First Social Media Prime Minister in Narendra Modi

India got its first social media prime minister in Narendra Modi.  The three time chief minister of Gujarat will soon sworn as the 15th prime minister of India after his landslide victory trouncing the ruling United Progressive Alliance led by Congress. During the general election 2014, Narendra Modi became the second most-liked politician on Facebook behind only  Barack Obama, president of United States of America. Obama is also popularly called “first Social Media President of USA”.

Modi’s tweet proclaiming the victory of the Bharitya Janta Party(BJP) is testament to the fact that people are connecting with political leaders online.  The tweet  has become the most retweeted tweet from India in Twitter’s history. Till May 18, 2014, it has received 68,750  retweets and had been favourited 29,000 times.

 

Maximum RT and Favourited  tweet in India till now.  Pic: Twitter

Maximum RT and Favourited tweet in India till now.
Pic: Twitter

This was the first social media election for 1.2 billion strong India with the advent of Social Media giants in India, namely Facebook and Twitter, whose users run into million from urban areas to rural areas. Modi  from Bhartiya Janta Party gets the credit for first initiator on social media platforms when most of the politicians were busy ridiculing the emerging social media tools as “waste of time” and impersonal way to connect to masses. Even, Lalu Prasad Yadav, former chief minister of Bihar, known for his rustic behaviour fell for Twitter. He is now an active twitter user keeping intact his humour on the micro blogging site.  Earlier, he had criticized the use of social media.  In run up to the elections,  Facebook, the US based social media giant came up with  dedicated  Facebook ELECTION TRACKER to monitor political conversation on elections in India.

According to Facebook, “From the day elections were announced to the day polling ended, 29 million people conducted 227 million interactions (posts, comments, shares, and likes) regarding the elections on Facebook. In addition, 13 million people conducted 75 million interactions regarding  Narendra Modi.”

 Modi has 14.3 million fans — The Fastest-Growing Number on FACEBOOK  and  4,158,031 followers on TWITTER , the micro blogging site

In India,  814 million were eligible voters, and the interest in this year election was palpable — a record breaking 66% voter turn -out.In few of the parliamentary constituencies in Gujarat,  the voter turnout  crossed 70 %.  There is no denying to the fact that people, young & old are  turning to popular social media platforms like Facebook and Twitter to talk  & engage on politics. In India, Facebook already had relatively high penetration in India, with 100 million active users.  According to published article in Quartz “On April 30—the day that 89 of India’s 543 constituencies went to the polls—696,000 election-related tweets were sentSince Jan1, the breakdown of tweets for the various national candidates/parties has been 34% for Narendra Modi or his Bharatiya Janata Party, 27% for Arvind Kejriwal or the Aam Admi Party, 4% for Rahul Gandhi or the Indian National Congress.”

The Facebook Election Tracker sums up the story well for elections in India- BJP and Narendra Modi tops the chart, while congress stood at last behind the newbie Aam Aadmi Party, on the last day of the elections.

BJP and Modi tops the chart, congress at the bottom.  Credit: India Tracker/Facebook India

BJP and Modi tops the chart, congress at the bottom.
Credit: India Tracker/Facebook India

The general elections 2014  reemphasized the fact that do not  underestimate the power of a tweet or a post in this globally wireless connected world! Modi landslide victory has proved all the social media critics wrong, especially his political opponents who we were more critical of his communication strategy of using social media extensively.

Social networking giant #Facebook said “29 million people in India have made 227 million interactions through posts, comments, shares, and likes about the elections from the day they were announced.

General Elections 2014 on Facebook  Credit : FacebookIndia

General Elections 2014 on Facebook
Credit : FacebookIndia

Rahul Gandhi, scion of Gandhi family and the face of Indian National Congress (INC) during general elections has no social media presence. Despite the fact that, he  is the young face of  Congress.

Today youth in India is social media mobile & savvy. They are tweeting, posting, sharing  from everything under the Sun.This time, youths were very much part of this elections and they participated in a big way.  They are vociferously demanding for a better future, jobs and amenities.During Modi’s victory speech in Vadodara, the parliamentary constituency from where Modi won by a margin of over 5 lakh votes, he gave due credit to role of social media in spreading the message  of ab ki baar Modi sarkaar far and wide”

Narendra Modi respecting the power of social media in his victory speech has stated that- “Due to social media, lies & false promises of several leaders could not go beyond the podiums of their rallies! More power to social media ,”

It is yet to be seen how social media euphoria translates into real work on ground level.  This will be watched closely by online & offline !



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Best Pratice on Social Media-Curate Well

Content that inspires, amuses, informs or assists people.

Content that inspires, amuses, informs or assists people.

 

“The best practice is to curate valuable content. This means content that inspires, amuses, informs, or assists people. Other than cheating by buying followers, it’s the only way to do this.”

Mobile Phones Being the Key Driver in Social Media Growth- Global report 2013

Key findings of the report

1.Active usage of the major, global social platforms is growing worldwide with mobile being the key driver. 

2. Google+ remains the second most actively used social network with 318.4 million active users in 31 markets

3.Emerging platforms have experienced notable growth in popularity since Q2 2012 with Pinterest and Tumblr being currently the fastest growing global social media. 

Image4.Facebook maintains the highest penetration of active users among account owners at 62% globally. This compares to 51% for Twitter and 44% for Google+

5.Emerging markets remain more active on social networks compared with developed countries. In Q2 2013 South Africa had the highest proportion of active Facebook users: 68%. 

6.Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter which is used by 94 million active Twitter to share photos compared to 140 million on PC. This is the highest proportion of mobile vs. PC photos sharing of any social network.

Read more at http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/#LbxAM5zE1LGxjQ56.99

Create Advocates for Your Brand

Create Advocates for Your Brand

It is important that users liking your page, following your updates, sharing your posts or retweeing should get a royal treatment.

Let them interact – Bring them together through online & offline events like live events, in teleconferences, forums, and other networks so that they can exchange ideas and learn from each other.

Market their triumphs & experiences- Share your users experiences. Profile customers’ achievements in any white papers or case studies you publish as much, if not more, than your own. Ask them to contribute and publish their inputs with fulll credit. Nothing works better than a good visible appreciation.

Have them do the talking- When you need someone to speak about your products or services in public forums or with the media, ask your PR person to take a back seat and give your customers the opportunity to speak on your behalf.

***Inspired from “How to Create True Customer Advocates,” by Bill Lee for Social Media Promotion.

Five Social Media Lessons from Social Media Guru-Scott Monty

Five Social Media Lessons from Social Media Guru-Scott Monty

Here are the golden nuggets!

1. If you have a good product, let go of fear and let others tell your story

2. Social media is not a campaign, it’s a commitment. We always need to be on.

3. The complete integration of paid, owned and earned media can have a significant impact

4. People engage with personalities, not product features

5. Embrace the platforms your audience uses