Global Media Reacts on NARENDRA MODI Landslide Win in Indian Elections

The media reaction to landslide victory of BJP in general elections 2014. Photo  : Siddhanth Suchit

The media reaction to landslide victory of BJP in general elections 2014.
Photo :Reuters

A  Quick analysis of front page headlines from popular newspaper/TV in India, Pakistan, Bangladesh, USA & UK’s on verdict given by 1.2 billion strong India. It is interesting to read the tone & tenor in these headlines! The Bhartiya Janta Party (BJP), the main opposition party in India had a landslide victory winning 285 seats out of 543 parliamentary constituencies. The BJP lead National Democratic Alliance won 340 seats. BJP’s prime ministerial candidate Narendra Modi will be next prime minister of India.

India

BJP Aaandhi Flattens Clan Gandhi- Times of India 

India Places its Faith in Moditva- Times of India

Hunkaar Tally- Hindustan Times 

MODI- Indian Express 

India is Modi. Modi is India- Economic Times

MODI’S Moment – MINT 

Prime Minister Modi – The Hindu

Pakistan

BJP knocks out Congres- The Dawn

Modi wave sweeps India- The Nation 

Modi storms to historic win in Indian elections-Pakistan Observer

Bangladesh

Modi wins landslide victory: The Daily Star,Bangladesh

Landslide win for Modi, BJP- Dhaka Tribune,Bangladesh 

Modi crushes the fort of Congress- The Bangladesh Today

USA

Congress Party Concedes Defeat as India Backs Modi-The

New York Times 

Hindu nationalist Narendra Modi heads to victory in Indian

election- Washington Post 

Narenda Modi Is India’s Next Leader-The Wire 

Hindu nationalist Narendra Modi claims victory as India’s

next Prime Minister- CNN

India’s Narendra Modi leads conservatives to election day

victory- Chicago Day Tribune 

India’s pro-business Modi storms to historic election win- Reuters 

Landslide win for Indian opposition party- USA Today

England

Congress admits India poll defeat- BBC

Modi wins landslide victory in Indian election- The Daily Star/Reuters

Narendra Modi wins India election with landslide victory- The Telegraph 

Narendra Modi’s landslide victory shatters Congress’s grip on India – The

Guardian

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General Elections 2014 in India, A Litmus Test for Social Media

This  General Elections 2014  in India is going to be a litmus test for Social Media too, other than the traditional political rhetoric .  The expansion  & reach of social media platforms have grown phenomenally in last five years in India.  In  General Elections, held in year  2009,  social media has no influence & reach . In  General Election in 2014, social media is buzzword among politicians and electorate alike.  For many of the electoral battle in urban  India,  Face book likes and Tweets  will be a deciding factor in winning or losing of a candidate.

General Elections 2014- A social Media Litmus test

According to a report published in April 2013 by the Internet and Mobile Association of India (IAMAI) and the Mumbai-based Iris Knowledge Foundation, Face book users will “wield a tremendous influence” over the results of the polls in 160 social media sensitive constituencies of India’s 543 parliamentary  constituencies.

 The two popular social media platforms, Face book, with over 90 million users  and twitter, a micro blogging site, has over 33 million  users in India. With less than two day to  go for General Elections 2014,  one of the big question remains how much social media  will influence the outcome of  elections in India ?

 Young & social media active voters in India 

General elections in India are BIG but this time it is also YOUNG.  According to Election  Commission of India,  the total electorate  is approx.  814.5 million compared to 713 million in 2009. This  marks an increase of more than 100 million electorate.

There has been a remarkable increase in the enrollment of electors in the age group of 18 to 19  years. Over 23 million electors are in this age group. Electors in the age group of 18 to 19 years now constitute 2.88% of total electors, against 0.75% in 2009.

So, there is major push from political parties to “Catch them Young”  voters,  and what better place than social media platforms.  According to  We are Social, over 213 million  Indians  are using the internet,  17  per cent of total population and approx 94  percent of these are on Face book, 78 per cent on Google plus,  and 67 per cent on Twitter. The Mobile internet penetration  has reached  to 11  per cent. The  young populace  are spending over 2 hours and 26 minutes  on an average on social media.

Political Parties Hitching to Social Media Bandwagon

The main two political parties- Bharitya Janta Party(BJP), the first mover on social media platform,  &  Congress  have invested highly in social media promotions & outreach in a bid to capture  the mind space of the voters. Also, Aam Aadmi Party with its unique social media strategy is making inroads to garner online attention. They are making the best use of social media platforms to woo urban & young voters active on social media platforms  from innovative  online promotion, to tweet chat, Google + hangouts, Facebook live, dedicated You Tube channels  to  WhatsApp, a mobile messenger service.

BJP’s prime ministerial candidate  Narendra Modi’s (NaMo  on social Media)  takes the lead in social media popularity chart, followed by former union minister Shashi Tharoor,  who was among the first to be active on social media platforms.   Now, there is a mad rush among  politicians to hitch the bandwagon of social media before it is too late.  Even, veteran leaders   Mulayam Singh Yadav  of Samajwadi Party and Lalu Prasad Yadav  of  Rashtriya Janta Dal , who once detested “Computer” and “English Language”  have bitten by the social media bug.

Today, young voters are social media active. They  are  voicing their opinion and canvassing for their popular leaders on social media platforms and influencing decisions within  their contacts,  household with a close reach to information on their laptops or on mobile handsets.

 Election Comission of India Gearing Up For Social Media 

Election Commission of India sensing the power  & impact of social media has already  issued  strict guidelines for using social media platforms  by political parties.  This is for the  first time, Election commission will keeping a close eye on the expenditure incurred on social media promotion.Mobile and internet technology is changing the face of election observation, too. ECI will also be live streaming the voting from selected polling stations in the country.

 

Social media in India is an evolving trend, and this general elections result might start a new discourse  for elections to come. However, it will be interesting to wait and watch, whether the popular  online sentiments, and the millions likes, thousands of share and  million tweets can translates into REAL VOTES  .

 

-Kumar Manish (@kumarmanish9)

** The article can be republished with due credit to  its original author.