Times of India & Facebook India campaigns for Young Users to vote in Elections2014

The Times of India , largest-selling English language daily published from India has joined hands with Facebook, the US based social media giant to encourage young social media users in India to register for their voting rights. According to TOI article, “Facebook India will start a campaign to appeal to people to register to vote and ultimately to vote too.” India will go to general election polls in year 2014.  This is one of its kind initiative where traditional media will use the power of social media to boost votes.

New Facebook Feature for Indian Users  

“Facebook is adding a new feature for its Indian users which will allow them to indicate on their page whether they have registered to vote and tell us why they chose to do so.” -TOI.

Facebook  has over 82 million users in India. According to the Indian Readership Survey (IRS) 2012, the Times of India has a  readership of 76.43 lakhs (7.643 million).

According to a report on Social Media in India, by the Internet and Mobile Association of India (IAMAI) and IMRB by June 2013, the estimated social media users in India will cross 66 million. It also mention that about 74 percent of all active Internet users in urban India use social media.

Social media will play an influential role in 160 parliamentary constituency(study by Iris Foundation) in deciding the fate of political parties vying for the parliamentary seat

Young Population India- A Decisive factor in Electoral Politics of 2014

India is a young nation. More than half of its 1.2 billion people are under the age of 25, and two-thirds are below 35. According to an estimate, 85 percent of young India is connected through social networking sites like Facebook or Twitter.

How To Use This Feature on Facebook.

To use this feature go to ‘Life Events’ on your profile page


Then select ‘Travel & Experiences’


‘Registered to Vote’, also adding the date on which you registered.

step 3

Registering for Electoral Rolls in India 

To get your name included in the electoral rolls, you will have to fill up Form 6  and submit it to the Electoral Registration Officer (ERO) of your assembly constituency.For More Info  Check on Chief Election Officer  or on the website of your state’s Chief Electoral Officer (CEO).

Brief on Election Commission of India 

Election Commission of India is a permanent Constitutional Body. The Election Commission was established in accordance with the Constitution on 25th January 1950. Originally the commission had only a Chief Election Commissioner. It currently consists of Chief Election Commissioner and two Election Commissioners.

Do you know of any such initiatives in your country. Do share with us !