Best Pratice on Social Media-Curate Well

Content that inspires, amuses, informs or assists people.

Content that inspires, amuses, informs or assists people.

 

“The best practice is to curate valuable content. This means content that inspires, amuses, informs, or assists people. Other than cheating by buying followers, it’s the only way to do this.”

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Can Modi Do a Barack Obama in General Elections 2014 ?

Social media in India is an evolving trend, and this general elections result might start a new discourse for elections to come. However, it will be interesting to wait and watch, whether the popular online sentiments, and the millions likes, thousands of share and million tweets can translates into REAL VOTES .

A comparative analysis of USA President Barack Obama and BJP Prime Minister candidate, Narendra Modi in General Elections 2014

 

India fairs poor in Internet Freedom, says Transparency Report of Google

India, second country in the globe  to lead in the top 10 countries requesting user information from January to June 2013 from search engine giant, Google. However, USA tops the list with 10,981 requests followed by India with 2,691 requests  to Google. This  was revealed by  Transparency Report published by  search engine giant Google.

According to the Google, out of the total request, 64 per cent requests were provided with desired information.

 google1

According to  the report since 2010, “requests from governments for user information have increased by more than 100 percent. This comes as usage of our services continues to grow, but also as more governments have made requests than ever before. And these numbers only include the requests we’re allowed to publish.”

This very much highlights Government of India steps to curtail the Internet freedom with draconian law and also keeping a watch over internet to monitor users in India. However,  the nature of requests from the government of India to Google has not been categorized whether the requests are  political in nature, regarding national security or for any other issues.

By year 2014, India will have 243 million internet users, surpassing  USA which has the second largest internet base in the world, according to the I-Cube 2013 report, released by the Internet and Mobile Association of India (IAMAI) and IMRB International

At present, China leads with more than 300 million internet users while the US has an estimated 207 million internet users. (Source: TOI)

The  “draconian”  section 69 of the 2008 Information Technology (Amendment) Act, empowers the Indian government to direct any Internet service to block, intercept, monitor, or decrypt “any information through any computer resource.”

In April 2011 the Ministry of Communications and Information Technology, Government of India,  issued new guidelines for “intermediaries” (such as internet service providers, website hosting service providers, search engines and online payment sites), under which Internet companies are expected to remove content that regulators deem “grossly harmful,” ”harassing,” or “ethnically objectionable” within 36 hours. Failure to comply could land companies with fines or possible jail time.

 

 

 

Create Human Connections with Mobile Data Collection

Often when we think about technology and social connections we talk about how we are disconnecting. I have often heard my own grandparents moan about those “terrible smart things” keeping me from my friends. But for organizations? Smart phones and mobile data collection create stronger ties to the people they serve.

From Mumbai to Miami, organizations struggle with paper forms. From invoices to surveys, the data collected is important, but paper holds us back. It takes ages to fill out, is prone to errors, and easy to lose. Worse, it keeps your workers in the office, entering data, when they could be in the field.

Now mobile apps provide a faster, often cheaper alternative to paper forms. With checklists, and auto populated fields, your field workers can fill out forms faster. Real time submissions upload the data immediately. All that data entry you hated? With back end integration, it’s gone. No more squinting at handwriting, or searching hours for forms: they’re all organized in the cloud.

Faster data submissions also benefits your clients. You can send invoices to your clients in minutes instead of days. The app will generate a PDF for each client that goes directly to the client’s email. You can customize the PDF to include your own logo, the photos, and even a thank you message for using your service.

For example, say you’re a local plumber. Not only can you do the invoice while out of the office but add new features. Add before and after photos. You’ve erased the headache of another paper form for your customers and differentiated yourself from the crowd of plumbers.

Creating connections via mobile data collection may not seem logical. But like social media and mobile phones, it creates new avenues to not only help your business, but also reach out to your clients. That’s great, you say, but what does that have to do with human connections? Mobile data collection frees up your time to invest it back on your clients. Workers formerly stuck in the office are freed to work in the field with clients. Money that once went to maintain your files can be used to expand services. Mobile apps allow you to expand your services, and grow your organization.

Faster data submissions also benefits your clients. You can send invoices to your clients in minutes instead of days. The app will generate a PDF for each client that goes directly to the client’s email. You can customize the PDF to include your own logo, the photos, and even a thank you message for using your service.

For example, say you’re a local plumber. Not only can you do the invoice while out of the office but add new features. Add before and after photos. You’ve erased the headache of another paper form for your customers and differentiated yourself from the crowd of plumbers.

Creating connections via mobile data collection may not seem logical. But like social media and mobile phones, it creates new avenues to not only help your business, but also reach out to your clients.

–Katie Simpson (Guest Author) is a content strategist and copywriter at Canvas.

Gandhi’s tryst with Twitter to celebrate his144th birth Anniversary

Twitter, the Social media giant, with over 200 million users*  will meet the global icon of non-violence and truth, Mahatma Gandhi on his 144th birth anniversary celebrated in India on October 2.

The Planning Commission  of India has organized a first ever global Twitter conference to discuss the life and message of Mahatma Gandhi, popularly called “Father of the Nation” in India  to mark his  birth anniversary celebrations. The Twitter Conference will start on 2nd October at 7 PM Indian Standard Time and use #Gandhi

This seems to be new and positive trend to bring alive the teachings & philosophy of individuals in 140 characters who with their values & priniciples had changed the discourse of human history.

1st global Twitter conference on  Gandhi

Recently, on August 28, 2013,  on the 50th anniversary of Martin Luther King’s ‘I Have a Dream’ speech many thronged to Twitter to pay homage to the speech and the Kings legacy by using the #ihaveadream.  King’s speech was delivered on the steps of the Lincoln Memorial monument in Washington, D.C., on Aug. 28, 1963.  The speech is credited with helping ‘spur passage of sweeping civil rights laws’ in United States of America. King was also greatly influenced by the life and works of  Gandhiji.

Sam Pitroda, Chairman National Innovation Council and the Adviser to the Prime Minister on Public Information Infrastructure and Innovations (PIII) to Improve Governance and Public Services, will lead it from his official Twitter handle @pitrodasam. Pitroda has more than 11 lakh followers on twitter handle. Already, this unique initiative to amplify the power of Gandhiji’s message is gaining ground on the virtual world.

The one hour conference is expected to join by popular twitter users from diverse field to share their opinion & thoughts on the life of Mahatama Gandhi. It is yet to be seen who al from the illustrious twitter users in India participate in this one hour conference.

PIII has also created a Facebook event – Twitter Conference on Mahatma Gandhi . The conference  saw 253 virtual registration for participation. And the, tweet mentioning about the conference posted by  Pitroda got retweeted 163 times and 49 favourited (till 5pm,Oct.2,2013)

Three simple steps to participate in the Twitter Conference

  1. The Twitter Conference will start on 2nd October at 7 PM IST. You can follow the conference on @pitrodasam
  2. Log in to your Twitter account to ask a question or to retweet interesting tweets.
  3. Please ask your question by addressing @pitrodasam and by using Hash Tag: #Gandhi

For More : http://innovationcouncil.gov.in/index.php?option=com_content&view=article&id=341:twitter-conference-on-mahatma-gandhi&catid=13:event&Itemid=58

Be the part of the change.

Mobile Phones Being the Key Driver in Social Media Growth- Global report 2013

Key findings of the report

1.Active usage of the major, global social platforms is growing worldwide with mobile being the key driver. 

2. Google+ remains the second most actively used social network with 318.4 million active users in 31 markets

3.Emerging platforms have experienced notable growth in popularity since Q2 2012 with Pinterest and Tumblr being currently the fastest growing global social media. 

Image4.Facebook maintains the highest penetration of active users among account owners at 62% globally. This compares to 51% for Twitter and 44% for Google+

5.Emerging markets remain more active on social networks compared with developed countries. In Q2 2013 South Africa had the highest proportion of active Facebook users: 68%. 

6.Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter which is used by 94 million active Twitter to share photos compared to 140 million on PC. This is the highest proportion of mobile vs. PC photos sharing of any social network.

Read more at http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/#LbxAM5zE1LGxjQ56.99

Modi woos twitter celebrities to encourage youth for voter registration

Narendra Modi, one of the most popular politician on social media platforms in India has latched on to Twitter & the power of film celebrities, Indian cricketing legends and spiritual heads, to woo & encourage first-time voters to register for voting rights for upcoming general elections 2014. The elections will be litmus test for Modi to prove his popularity can convert into  votes to reach to the magical figure of 272 to form the government at the Centre.

According to Mint- “The first-time voters, estimated from the Census data stacks up to 149.36 million—the Election Commission estimates the total number of voters to be 725 million.”

 Modi in his first tweet mentioned “studies point to several ‘eligible’ voters who are yet unregistered. Are you one of them? Now is the time to get registered ASAP ! and followed by  this tweet ” I request prominent voices on social media to promote voter registration among youngsters & strengthen our democracy.Modi

Later, Modi  in his flurry of tweets mentioned twitter handle of prominent celebrities from Bollywood, like Amitabh Bachchan(6.30million),  Shah Rukh Khan(4.98million), Amir Khan(4.66 million), Salman Khan(4.88 million), Hrithik Roshan(4.08million), Deepika Padukone(4.18million),  cricketing legend, Sachin Tendular(3.66million), and spiritual head his Holiness Dalai Lama (7.71million) among others  and wrote  “lets encourage voter registration among 18-24 yr olds. Large number of them are unregistered. EC drive presently underway.”

Deepika

Modi has 2.34 million followers till now on Twitter. Recentky, Bharatiya Janta Party(BJP), the main opposition party in India anointed Gujarat Chief Minister Narendra Modi as prime ministerial face for upcoming  election.

Interestingly, he in his tweet mentioned his bete-o-noire Prime Minister Manmohan Singh official PMO twitter handle to encourage young voters to participate in due Parliamentary election. Also, Shashi Tharroor (1.90million), Minister of State for Human Resource Development and one the most vocal critic of Modi on social media platforms was mentioned by Modi to woo youths for voter registration. It would be interesting to see whether,Modi’s MT  gets RTs by the likes of PMO and Shashi Tharror !

PMO

In the recent months, youths & their issues are focal point & recurring theme  of all Modi’s political speeches since his elevation as BJP Election Campaign Committee Chief. Recently during Rewari rally largely of ex-servicemen, Modi made an emotive appeal to  young audience to get themselves registered for voting rights and also encourage other in family, friends and relatives to do it. 

According to recently released report, published on Mint- “Show that the overwhelming demography of India is young. “The population of the country below 35 years of age is 51.8%. Of this 48.2% are women and 51.8% are men, 30.1% reside in urban areas and 69.9% is based in rural India. Significantly, the Census numbers estimate the population in the critical demography category of 18-35 years of age to be 31.3%%. Not only does this demography dominate spending in the rapidly growing consumer economy, it is also likely to be critical in the context of the general election due by May 2014.”

Politics & social media are getting entwined every other day. But , whether twitter RTs, and  MTs,  can translate into VOTE is the moot question !

Links for voter registration in India only :  Election Commission of India (http://eci.nic.in/eci_main1/index.aspx)

Create Advocates for Your Brand

Create Advocates for Your Brand

It is important that users liking your page, following your updates, sharing your posts or retweeing should get a royal treatment.

Let them interact – Bring them together through online & offline events like live events, in teleconferences, forums, and other networks so that they can exchange ideas and learn from each other.

Market their triumphs & experiences- Share your users experiences. Profile customers’ achievements in any white papers or case studies you publish as much, if not more, than your own. Ask them to contribute and publish their inputs with fulll credit. Nothing works better than a good visible appreciation.

Have them do the talking- When you need someone to speak about your products or services in public forums or with the media, ask your PR person to take a back seat and give your customers the opportunity to speak on your behalf.

***Inspired from “How to Create True Customer Advocates,” by Bill Lee for Social Media Promotion.